This author has yet to write their bio.
Meanwhile lets just say that we are proud Andrea Portillo contributed a whooping 9 entries.
¿Qué sería de la moda sin el bombardeo visual que todos los días invade la mente de los consumidores? El éxito de una marca, empresa o negocio depende de la publicidad y ello implica además de tener un producto llamativo, comprender el deseo y necesidades de las personas, en el Fashion Business esto es lo […]
By Andrea Portillo “El emprendimiento es una actividad que requiere esfuerzo, determinación y pasión, es una opción para aquellos que desean ser líderes de su propia empresa y además controlar su propio tiempo”, así lo define Julia Arrivillaga, egresada de la Universidad Jannette Klein de la carrera de Licenciatura en Diseño y Publicidad en Moda, […]
By Andrea Portillo Coedición: Helga Salazar “Creo que un futuro mejor es posible y es nuestra responsabilidad sembrarlo” Gisela Bértora Hoy en día el compromiso que tienen los diseñadores y productores en la industria de la moda es enorme, pues la industria textil es considerada una de las más contaminantes del mundo, el desconocimiento de […]
By Andrea Portillo coeditor: Helga Salazar Los alumnos de Licenciatura en Diseño y Publicidad en Moda de la Universidad Jannette Klein, cerraron el desfile de unas de las plataformas más importantes en la industria de la moda en América latina. Los diseñadores de UJK destacaron con la colección HOWL, en la edición 69 de Intermoda 2018, en la […]
By Daniela Maga @bydanielamaga El término FashionTech se refiere a la fusión de la moda a través de las nuevas tecnologías para la creación, experimentación, desarrollo y nuevas formas de consumo de moda. El FashionTech está redefiniendo los modelos de negocio en la industria cambiando a un pensamiento disruptivo que potencializa los negocios de moda. La […]
By Andrea Portillo El principal beneficio del uso del Coolhunting en una marca de moda, es identificar lo que los clientes usarán o demandarán el día de mañana, por lo tanto; el Coolhunting es una herramienta fundamental para encontrar en la vida diaria de las personas material potencial para captar nuevas e innovadoras tendencias, que se pueden […]
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